The Joy of Korean Skincare: Finding Beauty in Everyday Rituals
Korean beauty is more than just skincare—it’s an experience, a philosophy, and, for many, a joyful ritual. While some people may see cosmetics simply as tools for coverage or glamor, for many skincare lovers, K-beauty offers something more: creativity, curiosity, and comfort. When Sophie Bowman first encountered Korean skincare in 2008, she was captivated by its whimsical packaging and unusual ingredients—like snail mucin and green tea extracts. At the same time, she wrestled with the confusion of inconsistent pricing and constant product reformulations. But over time, she, like many global beauty experts, came to appreciate…
