K-Beauty Indie Brand Spotlight: Haruharu Wonder’s Rise in 2025

In 2025, the K-beauty landscape is witnessing a significant shift as indie brands like Haruharu Wonder gain global recognition. Known for its commitment to vegan, clean beauty, Haruharu Wonder has become a favorite among skincare enthusiasts worldwide. Their Black Rice line, enriched with fermented black rice extract, offers a range of products that cater to various skin needs. Let’s delve into some of their standout products available on Amazon.

🌾 Haruharu Wonder Black Rice Moisture Deep Cleansing Oil

• Price: $15.99 (5.1 fl oz)

• Rating: 4.4 out of 5 stars (2,085 reviews)

• Pros:

  • Effectively removes makeup and impurities without stripping the skin.

  • Fragrance-free and suitable for sensitive skin.

  • Contains over 95% naturally derived ingredients.

• Cons:

  • Some users find the texture thicker than expected.

• Customer Review: “Love this cleansing oil. Best I’ve tried. My skin loves it. Fragrance free & not heavy. Doesn’t leave any weird film behind.”

• Buy on Amazon

💧 Haruharu Wonder Black Rice Hyaluronic Toner

• Price: $12.50 (5.1 fl oz)

• Rating: 4.6 out of 5 stars (3,000+ reviews)

• Pros:

  • Lightweight, non-sticky formula that absorbs quickly.

  • Fragrance-free and ideal for sensitive skin.

  • Provides deep hydration and a glowy finish.

• Cons:

  • Some users may prefer a more viscous texture.

• Customer Review: “Loved this toner! It is lightweight and not sticky. I really like that it easily absorbs into the skin.”

• Buy on Amazon

👁️ Haruharu Wonder Black Rice Bakuchiol Eye Cream

• Price: $9.99 (0.67 fl oz)

• Rating: 4.4 out of 5 stars (2,644 reviews)

• Pros:

  • Contains bakuchiol, a gentle alternative to retinol.

  • Reduces fine lines and puffiness.

  • Suitable for sensitive skin.

• Cons:

  • A few users reported mild irritation.

• Customer Review: “My eye area, despite lack of sleep, looks firm and smooth thanks to the cream.”

• Buy on Amazon

☀️ Haruharu Wonder Black Rice Moisture Airyfit Daily Sunscreen SPF50+ PA++++

• Price: $25.49 (1.69 fl oz, pack of 2)

• Rating: 4.6 out of 5 stars (300+ reviews)

• Pros:

  • Lightweight, non-greasy formula with a velvet finish.

  • Provides broad-spectrum SPF50+ PA++++ protection.

  • Infused with antioxidant-rich black rice extract.

• Cons:

  • Some users noted a slight white cast on deeper skin tones.

• Customer Review: “Definitely a great quality and is the only reason I use daily sunscreen now.”

• Buy on Amazon

 This blog post contains affiliate links. If you purchase through these links, we may earn a small commission at no additional cost to you.